Content and language Essay

In this piece of coursework I will be comparing the front cover of a broadsheet and a tabloid newspaper on the day that labour won the 2001 Election. To do this I will be concentrating on three main attributes, which are design and layout, content and language. First of all I will look at how effective the design and layout of the front cover is. On my chosen tabloid, The Sun, there is of course the bright red Sun logo but even more striking is the headline, â€Å"Blair’s Back. † This headline is over double the size of The Sun logo. There is then on the left-hand side of the page a big picture of Tony Blair. Below the big heading is a sub heading which reads, â€Å"Labour romps in with epic second landslide. † Below the sub heading is a small section of text that carries on inside the paper. Overall the design and layout of this front cover is quite effective because the bold headline stands out and really hits you in the face which makes you want to buy the paper to see what the headline means. The sub heading then gives you more information, which shows that the paper is quite informative. The photograph on the front cover ads a bit of colour and life to the paper to show the reader that it isn’t a dull paper. There is also a lure at the bottom of the page that says, â€Å"See pages 2, 3, 4, 5 and 4-page pullout. † This shows the potential buyer that there is a lot more information inside the paper about the election that encourages them to buy the paper. Basically, the front cover of The Sun concentrates entirely on the election. On the other hand in my chosen broadsheet, The Times, it is a very different story. The front page of The Times doesn’t just concentrate on the election but on many other topics including things like sport. Like The Sun it has a date and price at the top of the page. The main headline reads, â€Å"Election reward for Prescott. † This is referring to the new job John Prescott will get now that Labour has been re-elected. Below that in the centre of the page is a picture of Tony Blair enjoying a day out with his family. Below that is another smaller story about the election. The headline says, â€Å"Blair forecasts further growth. † There is another smaller picture of the Blair family to the left of the headline. Below that is a completely unrelated article about Lord Archer. To the right of this story is an advertisement for Tiffany & Co. diamonds. Overall the design and layout of The Times is very effective. The main headline is bold and simple which stands out. The photographs add life and colour to the paper. The amount of text shows the buyer it is a very informative paper that will appeal to a lot of people. The second story and the advertisement shows the buyer that the paper is interested in the election but the final story shows the buyer that it is also interested in the rest of the world. There is also a lure at the bottom of The Times. It reads, â€Å"The Times Today: page 2. Crossword: p 32. Media: Times 2, p 21-25. TV & radio: Times 2, p 27-32. † This also encourages the buyer to buy because there are other things inside apart from news. The photographs on both papers are also important. In the Sun it shows a smiling Tony Blair in a shirt and tie. I think that the picture is trying to say that Tony Blair is happy to be back in office and he is going to try his hardest to make a difference. In The Times there are two photographs which show a very similar thing. Both of the photographs show Tony Blair acting very relaxed with his family. The bigger photograph was taken this year just before the election but the smaller one was taken in 1997 before the election. I think the photos are trying to say that Tony Blair is almost taking it too easy and that he thinks he has already won. The headline of a newspaper and the way it is presented is also very important. On the front cover of The Sun the headline is short, snappy, bold, big and close together. The headline reads, â€Å"Blair’s back,† which is in block capitals. The headline takes up just over half the page even though it is very short. I think the headline is trying to create the effect that Labour is back, bigger and better than ever. On the front page of The Times it is very different. The main headline on the front page is a lot smaller and less bold than the one in The Sun. It is a lot more spaced out and not as to the point as The Sun. The headline reads, â€Å"Election reward for Prescott. † The headline is in lower case writing but is bolder than the text in the article. I think the headline is trying to create the effect that if Labour win the election people involved get rewards. In other words if you work hard you will get a treat! The arguments and issues presented in the lead story are a very important part of a front page. On the front page of The Sun it is obvious straight away that The Sun is very pro Labour. You don’t even need to read the article to know this. At the top of the page there is a badge with the Labour symbol in the middle. In the article though it says, â€Å"Tony Blair powered back into No10 early today after a SECOND landslide victory. † You can see straightaway that The Sun is persuading the public that Labour deserves to be back in office. After reading the article you can also tell that The Sun does not like the Tory’s. In the article it says, â€Å"Jubilant Mr Blair crushed Tory dreams of a revival-and put William Hague’s job as Opposition leader in peril. † This is a very blunt and uncaring comment and it shows The Sun’s loyalty to Labour. In the article it also gives you all the statistics to show you by how much Labour won, as if they haven’t already! â€Å"The ITN exit poll gave Labour 417 seats. † The Sun’s article is also very brief with not much detail in it. The Times’ article though is very different. It has a very neutral attitude and it is almost being unfair to the Labour party. In the article the writer raises the issue that although John Prescott has been given a new title he has been doing that job all along. â€Å"Mr Prescott is being switched from his role as Environment Secretary to become Mr Blair’s deputy in fact as well as name. † The writer then raises the argument that John Prescott won’t be with Labour come next election. â€Å"Even so, some ministers believe it will be surprising if he stays in the Government throughout the new Parliament. † The article in this paper is a lot longer and more detailed. The language in the two newspapers is very different. This is because The Sun appeals to the working class person where as The Times appeals to the more professional classes. That is why The Times uses more sophisticated language and The Sun is very blunt and to the point.

Concept of Phytoremediation

In recent years it has become clear that some environmental chemicals can cause risks to the developing embryo and fetus. Evaluating the developmental toxicity of environmental chemicals is now a prominent public health concern. The suspected association between TCE and congenital cardiac malformations warrants special attention because TCE is a common drinking water contaminant that is detected in water supplies throughout the U.S. and the world. There is a lot of concern about the clean up of toxic pollutants from the environment. Traditional methods for cleaning up contaminated sites such as dig and haul, pump and treat, soil venting, air sparging and others are generally harmful to habitats. Some methods strip the soil of vital nutrients and microorganisms, so nothing can grow on the site, even if it has been decontaminated. Typically these mechanical methods are also very expensive. Most of the remediation technologies that are currently in use are very expensive, relatively inefficient and generate a lot of waste, to be disposed of. Phytoremediation is a novel, efficient, environmentally friendly, low-cost technology, which uses plants and trees to clean up soil and water contaminated with heavy metals and/or organic contaminants such as solvents, crude oil, polyaromatic hydrocarbons and other toxic compounds from contaminated environments. This technology is useful for soil and water remediation. Phytoremediation uses one basic concept: the plant takes the pollutant through the roots. The pollutant can be stored in the plant (phytoextraction), volatized by the plant (phytovolatization), metabolized by the plant (phytodegradation), or any combination of the above. Phytoextraction is the uptake and storage of pollutants in the plants stem or leaves. Some plants, called hyperaccumulators, draw pollutants through the roots. After the pollutants accumulate in the stem and leaves the plants are harvested. Then plants can be either burned or sold. Even if the plants cannot be used, incineration and disposal of the plants is still cheaper than traditional remediation methods. As a comparison, it is estimated a site containing 5000 tons of contaminated soil will produce only 20-30 tons of ash (Black, 1995). This method is particularly useful when remediating metals. Some metals are also being recycled from the ash. Phytovolatization is the uptake and vaporization of pollutants by a plant. This mechanism takes a solid or liquid contaminant and transforms it to an airborne vapor. The vapor can either be the pure pollutant, or the plant can metabolize the pollutant before it is vaporized, as in the case of mercury, lead and selenium (Boyajian and Carriera, 1997; Black, 1995; Wantanbe, 1997). Phytodegradation is plants metabolizing pollutants. After the contaminant has been drawn into the plant, it assimilates into plant tissue, where the plant then degrades the pollutant. This metabolization by plant-derived enzymes such as nitrosedictase, laccase, dehalogenase, and nitrilase assimilates into plant tissue, where the plant then degrades the pollutant. This metabolization by plant-derived enzymes such as nitroredictase, laccase, dehalogenase, and nitrilase, has yet to be fully documented, but has been demonstrated in field studies (Boyajian and Carriera, 1997). The daughter compounds can be either volatized or stored in the plant. If the daughter compounds are relatively benign, the plants can still be used in traditional applications. The most effective current phytoremediation sites in practice combine these three mechanisms to clean up a site. For example, poplar trees can accumulate, degrade and volatize the pollutants in the remediation of organics. Phytoremediation is more than just planting and letting the foliage grow; the site must be engineered to prevent erosion and flooding and maximize pollutant uptake. There are 3 main planting techniques for phytoremediation. 1.Growing plants on the land, like crops. This technique is most useful when the contaminant is within the plant root zone, typically 3 – 6 feet (Ecological Engineering, 1997), or the tree root zone, typically 10-15 feet. 2.Growing plants in water (aquaculture). Water from deeper aquifers can be pumped out of the ground and circulated through a â€Å"reactor† of plants and then used in an application where it is returned to the earth (e.g. irrigation) 3.Growing trees on the land and constructing wells through which tree roots can grow. This method can remediate deeper aquifers in-situ. The wells provide an artery for tree roots to grow toward the water and form a root system in the capillary fringe. The majority of current research in the phytoremediation field revolves around determining which plant works most efficiently in a given application. Not all plant species will metabolize, volatize, and/or accumulate pollutants in the same manner. The goal is to ascertain which plants are most effective at remediating a given pollutant. Research has yielded some general guidelines for groundwater phytoremediation plants. The plant must grow quickly and consume large quantities of water in a short time. A good plant would also be able to remediate more than one pollutant because pollution rarely occurs as a single compound. Poplars and cottonwoods are being studied extensively because they can used as much as 25 to 350 gallons of water per day, and they can remediate a wide variety of organic compounds, including LNAPL’s. Phytoremediation has been shown to work on metals and moderately hydrophobic compounds such as BTEX compounds, chlorinated solvents, ammunition wastes, and nitrogen compounds. Yellow poplars are generally favored by Environmental Scientists for use in phytoremediation at this time. They can grow up to 15 feet per year and absorb 25 gallons of water a day. They have an extensive root system, and are resistant to everything from gypsy moths to toxic wastes. Partial listing of current remediation possibilities. Plant Chemicals Clean-up numbers Pondweed TNT & RDX 0.016-0.019 mg of TNT L per day Poplar Trees Atrazine 91% of the Atrazine taken up in 10 days Poplars Nitrates from fertilizers From 150 mg/L to 3 mg L in under 3yrs. Mustard Greens Lead 45% of the excess was removed Pennycress Zinc & Cadmium 108 lb./acre per year & 1.7 lb./acre per yr. Halophytes Salts reduced the salt levels in the soils by65% Advantages and Disadvantages to Phytoremediation: Advantages: ( www.rtdf.org/genlatst.htm) 1.Aesthetically pleasing and publicly accepted. 3.Works with metals and slightly hydrophobic compounds, including many organics. 4.Can stimulate bioremediation in the soil closely associated with the plant root. Plants can stimulate microorganisms through the release of nutrients and the transport of oxygen to their roots. 5.Relatively inexpensive – phytoremediation can cost as little as $10 – $100 per cubic yard whereas metal washing can cost $30 – $300 per cubic yard. 6.Even if the plants are contaminated and unusable, the resulting ash is approximately 20-30 tons per 5000 tons soil (Black, 1997). 7.Having ground cover on property reduces exposure risk to the community (i.e. lead). 8.Planting vegetation on a site also reduces erosion by wind and water. 9.Can leave usable topsoil intact with minimal environmental disturbance. 10.Generates recyclable metal rich plant residue. 11.Eliminates secondary air or water-borne wastes. 1.Can take many growing seasons to clean up a site. 2.Plants have short roots. They can clean up soil or groundwater near the surface in-situ, typically 3 – 6 feet (Ecological Engineering, 1997), but cannot remediate deep aquifers without further design work. 3.Trees have longer roots and can clean up slightly deeper contamination than plants, typically 10-15 feet, but cannot remediate deep aquifers without further design work . 4.Trees roots grow in the capillary fringe, but do not extend deep in to the aquifer. This makes remediating DNAPL’s in situ with plants and trees not recommended. 5.Plants that absorb toxic materials may contaminant the food chain. 6.Volatization of compounds may transform a groundwater pollution problem to an air pollution problem. 7.Returning the water to the earth after aquaculture must be permitted. 8.Less efficient for hydrophobic contaminants, which bind tightly to soil. 1) At the Naval Air Station Joint Reserve Base Fort Worth, phytoremediation is being used to clean up trichloroethylene (TCE) from a shallow, thin aerobic aquifer. Cottonwoods are being used, and after 1 year, the trees are beginning to show signs of taking the TCE out of the aquifer. (Betts, 1997) 2) At the Iowa Army Ammunitions Plant, phytoremediation is being used as a polishing treatment for explosive-contaminated soil and groundwater. The demonstration, which ended in March, 1997, used native aquatic plant and hybrid poplars to remediate the site where an estimated 1-5% of the original pollutants still remain. A full-scale project is estimated to reduce the contamination by an order of magnitude (Betts, 1997). 3) After investigating using phytoremediation on a site contaminated with hydrocarbons, the Alabama Department of Environmental Management granted a site. The site involved about 1500 cubic yards of soil, and began with approximately 70% of the baseline samples containing over 100 PPM of total petroleum hydrocarbon (TPH). After 1 year of vegetative cover, approximately 83% of the samples contained less than 10-PPM TPH. 4) Phytoremediation was used at the decommissioned Detroit Forge plant to clean up approximately 5,800 cubic yards of lead-impacted soil. Two plantings were completed, the first using sunflowers and the second mustard plants. Following treatment, analysis indicated soil lead concentrations were below the target clean-up criteria. The project resulted in an estimated saving of $1,100,000 over hazardous waste disposal. 5) Water, soil, and trees transpired gases were monitored to track the fate of TCE. About 2-4% of the TCE remained in the effluent as compared to 68% in a non-vegetated control group. The field trial demonstrated that over 95% of TCE were removed by planting trees and letting them grow. Additional studies showed that the trees did not release TCE into the air, as no measurable TCE was present in the air immediately surrounding the leaves (captured in small leaf bags and analyzed) or in the general atmosphere (using a laser technology that can see TCE in the air in the tree canopy). Phytoremediation is an aesthetically pleasing, solar-energy driven, and passive technique that can be used at sites with low to moderate levels of contamination. Phytoremediation is more than just planting and letting the foliage grow; the site must be engineered to prevent erosion and flooding and maximize pollutant uptake. Currently, the majority of research is concentrated on determining the best plant for the job, quantifying the mechanisms by which the plants convert pollutants, and determining which contaminants are amenable to phytoremediation. Polluted sites are being studied, and phytoremediation looks promising for a variety of contaminants.

Naturebros

Q1. Summarize the information presented regarding the present and proposed products. Briefly describe the company’s 2004 and 2005 objectives. Ans. Dale Morris, being a cooking enthusiast, created a new season mix in 1993 which was based on a nutritive yeast extract and used a considerable amount of lesser salt than other seasonal mixes. This mix being very popular among family and close friends, he decided to ‘test market’ his product via a charity event and once successful, he saw an opportunity of a new saleable product. His vision however was stalled till 2002 due to lack of startup capital. Eventually, he raised enough money (a total of $65,000) by selling 15 percent each of his stock to his mother and two work colleagues to lease machinery and setup a small production facility and bring his product to grocery stores by August of 2002. The product was an instant hit among customers. Having a sales background himself, Morris had no problems in coming up with ways to promote his product. His tasting demonstrations, similar to what he held for family and friends were a hit and attracted enough sales in seven states and to consider expanding the product line and make inroads to markets in more states as well. In order to expand however, Morris needed more capital. Not only was the market to be expanded, two new products had to be launched as well. This meant additional expenses in product development, production, advertising and distribution. The present product, although a low salt seasoning, does not cater to the salt free market. Thus a salt free variant is to be developed along with an MSG based flavor enhancer. The company’s 2004 objectives are to stabilize its current markets in terms of sales and distribution and to achieve a 5 percent market share in the category of seasoned salt, a 10 percent market share in salt substitutes and a 5 percent market share in MSG based flavor enhancers. Strategy for 2004 concentrates more on existing markets. Although a 10 percent market share in the salt free category seems a bit optimistic, it is possible due to the lack of competitors in this market segment. For 2005, the company plans to expand to eight new markets namely Los Angeles, Phoenix, Sacramento, Salt Lake City, Seattle, San Francisco, Spokane and Portland. These new markets make up 17.1 percent of total grocery sales and thus are an attractive market to tap into. Like 2004, here too 5 percent shares for the salt based seasoning, 10 percent for the salt free version and 5 percent market share for the MSG based enhancer are objectified. The methods to be used will range from aggressive advertising to tapping into the more health conscious West Coast psyche. Price advantages will further help realize these aims for both existing and new markets. All this will be done due to the fact that the company is currently in the market expansion process and has to make unique selling propositions in order to capture a larger share of the market. Q2. After reviewing this material, make a list of additional information which should be supplied to support the sales projections. Ans. The sales forecasts seem to be well worked upon but that isn’t the case. The biggest blunder is that percentage aims for each new market and existing market have not be clearly specified. Only totals have been given for existing and new markets and new ones with the aims at 5 or 10 percent (as per product) being calculated based on the overall totals of each market. Since the existing markets have to be stabilized and expanded, there should e more specific information regarding each individual state in terms of market and percentage to be achieved in dollar amounts. Same should be the case for new markets as well. The second problem with these forecasts is that although the company has outlined its financial and percentage aims in each of these markets, no specifications whatsoever have been given as to the volume and price of the product being sold there. This is essential because Nature Bros. will have to decide what packages and what volume of sales they plan on distributing in these areas. Thus sales have to be given not only in dollar amounts but in amount of units and weight per package as well. Thirdly, the price set for each package should also be included in order to calculate how Nature Bros. will capture the market. A proper product into price figure is needed here rather than the existing dollar amounts. Q3. Comment on objectives: Are they reasonable, optimistic, or conservative? What marketing mix would best support this growth rate? Ans. The objectives seem to be reasonable for the current markets but are a bit too optimistic for new markets. The main reason for this is that the current markets are aware of their products. They just need to keep enhancing their advertisement efforts in order to capture a larger market share. New products too will be welcomed more openly. New markets always show resistance to new entrants. Secondly, local home grounds are always easier to work in; it’s the new markets that always create problems especially due to the startup inertia faced by products. In order to achieve these objectives, Nature Bros. will have to go big in these new markets. They will ahev to concentrate a lot on achieving the right marketing mix so as not to expend too much and still achieve their objectives:  §Ã‚   Promotion: promotional campaign launched by Nature Bros. have so far been successful in most cases. Form personal friends to tasting stalls, Morris has done well so far in achieving fame for his product. The new products however might need that extra push. First of all, they should go for more branding of the products. Customers might confuse the positioning of the existing product and leave it and the salt free version might eat away into the original products sales. Since Nature Bros. have thus far marketed their existing product as healthy and low salt, a salt less substitute will only shed bad light on the existing seasoning mix. Thus Nature Bros. should start repositioning its existing brand and use the same in new markets. Quality should be strictly controlled and maintained at all costs.  §Ã‚   Price: the pricing strategy as outlined in the plans seems to be fine for this product. One aspect that Nature Bros. have neglected however is the price demand elasticity of their product. They should test this strategy in their existing markets and see if they are in a position to charge premiums at this stage or not. This will give a fair idea as to for how long they will have to sell their products at reduced prices (how long it takes to achieve customer loyalty) and how sensitive the customers are in terms of price changes. If a little drop in price means a considerable increase in sales then Nature Bros. can achieve their target market shares without 3040 percent price cuts as they currently plan to. On the other hand if this is not the case and customers are not too elastic, then not only discounts but extra promotion will also have to be done and this would mean leaner profit margins with additional promotion costs.  §Ã‚   Promotion: the promotion strategy is fine and tested in the existing markets. Their decision to advertise in cooking magazines is a good one as well. One additional aspect however would be to properly launch their product and activate their brand through a certain event or fair. A proper launch and enough publicity can do wonders for a product in any given case. The church sale was the most successful for Morris and made him realize that a marketable product is at hand. Similarly, if ature Bros. were to contact other organizations such as churches or TV shows to use their product, this would result in a lot of publicity. This along with a few interviews to newspapers and leading cooking magazines will help a lot in creating enough hype and launching the product.  §Ã‚   Distribution: this is probably the weakest link in the whole plan. There seem to be no formal plans nor strategies regarding the actual distribution of the product. Being a young company, Nature Bros. will have to carefully assess which distribution strategies are cheapest and yet most effective. Although all products will be sold at grocery stores, Nature Bros. can decide whether it will be supplying directly to these stores or use the services of a third party in the form of a distribution intermediary. More intermediaries however mean higher product selling prices and this could result in Nature Bros. not effectively achieving their pricing strategy in the new markets and thus eventually losing market share. Q4. Evaluate the information supplied regarding a new product development and physical assets in light of the pro forma income statements Morris developed. Ans. The case shows that new product development and physical assets are going to be beneficial in nature, primarily due to the reason that the cost of goods sold as projected by the pro forma sheet show a decline over the years. Additionally, sales increase over the years. The new product if developed can help in terms of profits eventually, since profits automatically increase with the decrease in cost of goods sold and increase in sales over the years projected. Apart from operational expenses though, research and development expenses, and depreciation expenses of physical assets would increase causing an increase in the total cost incurred by the organization apart from the cost of goods sold. Q5. Is the capital sought appropriate for the circumstances? If more information is needed, state what it is and how it could be obtained. Ans. The capital sought is not appropriate mainly due to two reasons. The objectives outlined in terms of market shares are too optimistic in some cases. If Nature Bros. seriously intends to achieve these objectives   then they might have to expend a lot more in promotion and also further lower their prices. Secondly although promotion expenses are stated, not much has been said about other below the lien activities. It is rare that the cost of BTL activities are easily anticipated and put on paper for budgeting purposes. The second reason is that no mention has been made of distribution channels and strategies. This whether they decide to own the channel themselves or employ third parties, in both cases additional expenses will most certainly entail. Lastly, every firm always keeps a certain excessive amount of capital for emergencies. Since these are projections, Nature Bros. will most certainly have to attain a little more extra capital and retain it for unpredictable circumstances. Q6. What sources should Morris approach for this amount of capital? Ans. The product has done well in the past few years. A proper business plan and more professional projections can easily help Morris market his idea to banks as well as more serious venture capitalists in a very effective manner. The best option would be to borrow from a financial institution as opposed to selling off more equity to individuals. This is so because selling off equity might result in loss of ownership and decision power and at this stage conflicts among partners is something Nature Bros. should not risk. The ownership once diluted would result in actually loss of control, and decision making power would be vested in the hands of the shareholders. Apart from this, Nature Bros. has become too big to rely solely on funds borrowed from family and friends and is not big enough to go public as yet. Thus the best options would be to find capital form either banks at a fixed interest rate or angel investors who are interested and more patient than other categories of venture capitalists. These investors are interested in returns but rarely intervene in the management aspect of the business and are more accommodating as well. This source of funding or capital would help in reducing the amount of taxes that the company would have to pay, and additionally, fewer amounts would have to be given out to the shareholders as dividend. Thus any source which costs below the going interest rate and doesn’t result in selling of equity would be suitable for Nature Bros. Q7. Based on the current balance sheet, how much equity should he give up for the investment? The current balance sheet of the company shows several things. One of the basic aspects is the amount of assets that the company holds at this point in time. The total assets are about sixty seven thousand, and corresponding to that, the total liabilities are about fifty eight thousand. This shows that the company can cover its liabilities through the assets that it currently holds. On the other hand, the equity that the company has at this point in time is about nine thousand. A lot of potential in terms of equity investment is seen here since the company can not only withhold the amount of liabilities but also has enough to cater to the shareholders as well in terms of its liquid assets. In this case, about half of the liabilities amount can be given up for the investment and still be able to keep a significant amount of money in the liability section. The ball park figure is assumed in order to create a fifty-fifty balance between the liabilities and the equity side. The ideology is that the amount of figure noted would be able to create enough equity in the organization that would not jeopardize reporting and decision making in the company, and yet, be enough that it balances out the loans taken from banks and other individuals and institutions. References: Hisrich, R., Peters, P., & Shepard, D. (2008). Entrepreneurship. 7th Edition. Irwin: McGraw-Hill. Entrpreneur.com (n.d.). Retrieved February 17, 2007, from http://www.entrepreneur.com/bizstartups/index.html U.S. Small Business Administration (n.d.). Retrieved February 17, 2007, from http://www.sba.gov/smallbusinessplanner/index.html   

Heinrich Wolfflin's book, Principles of Art History Essay

Heinrich Wolfflin's book, Principles of Art History - Essay Example There is more use of much plane in the renaissance drawing by order of presenting strata parallels to the planes of the picture. There are forward and backward relations in the renaissance picture and this are indicated with a look at the planes as presented in the background walls. There is also presentation of a foreground that is simple in both pictures. However, in the renaissance picture, it is easier to explain the foreground formation than the background plane view. The reverse is seen in the baroque picture. Actually, the presentation in the baroque picture is recessional. There are also multiple presentations of planes. The scene has a small group of multiple people. There are very few planes that discrete because each of the figure distances is occupied by an overlapping figure. This allows the viewer to travel their eyes through the painting in a similarly overlapping manner . From the pictures, it is determined that the renaissance picture as presented by Giovanni’ s in the ‘Lamentation with Saints (1490)’ presents an aspect of flat planes. Some parallelism is also presented as indicated by the background walls hanging over the group of people. The presentation in the baroque picture by Reuben indicates diagonal movements of the axes that directly create an attraction to the picture movement as opposed to the plane’s flatness. A comparison of the two pictures indicates much plane in renaissance than the recession in baroque. This refers to a comparison between an entity that is self-contained.

Final Exam Assignment Example | Topics and Well Written Essays - 750 words - 4

Final Exam - Assignment Example This is a literary term that was coined from the poem of Rudyard Kipling that satirically described the presumed responsibility of white people to govern and impart their culture to nonwhite people; this concept was often advanced as a justification for European colonialism and imperialism (Easterly 130). After the World War I, there was significant level of disillusionment to the population from the ravaged economy and unfavorable socio-political environment which was more detrimental to youths. Post World War I political strategists created fascism as a tool that would help them consolidate power by appearing to promote the young people who happen to be critical in determine various socio-economic and political behaviors in the country. Benito Mussolini and Hitler promised youth employment and also championed for more freedom to the youth from the traditional overprotective parental control (Aronson 157-9). These factors considerably attracted the youth to fascism in 1920s and 1930s in Europe. The geopolitics of the world changed significantly after World War II in the following ways; United States became the superpower with significant presence in capitalist allies in Europe like in Britain. Russia remained a communist champion and strengthened their influence in Asian economies like china, Japan among others. United States extended its grip on the politics of Middle East and influenced socio-economic and political agenda amidst strong opposition from the Muslim dominated Arab world like Iran, Iraq among others (Dima 74-9). There is increasing improvement in healthcare and this reflects increased population into the future. There is a possibility of skewed demographics with a larger percentage of older generation and female children due to governments’ campaign for controlled birth for regulation of population. This indicates that the future demographic structure will shift

Islamic and diversity Research Paper Example | Topics and Well Written Essays - 1000 words

Islamic and diversity - Research Paper Example ployed several non-Muslims in functions such as diplomacy and public administration while subsequent dynasties such as Ottoman dynasty of 1281-1923 placed non-Muslims like Yakub Mahallesi as Prime Minister. Islamic history is characterised by numerous queens who ruled Islamic dynasties such as Queen Radhia of Egypt thus confirming that Islam appreciates diversity (Mapel & Nardin, 1999). Although some conservative Muslims may argue that men are the protectors and women should not be leaders as outlined in Quran (4 : 34), contemporary Muslim scholars have challenged this notion since the verse concentrates on Islamic family law and not general political leadership (Manger, 1999). In addition, the conservative Muslims may argue that Islam does not appreciate the leadership of non-Muslims, but Quran (5 : 15 ) makes it clear that Jews and Muslims are protectors and friends of each other and thus Islam requires them to foster relationships with unfriendly people in order to ensure peaceful coexistence (Ali, 2005). Prophet’s tradition and Holy Quran in the Quran 5 evidence Islamic appreciation of diversity: 18 that asserts that ‘if God had so willed, he would have made you a single people, so strive as in a race in all virtues’ (Nagel, 2002). The Quran therefore recognises individual heterogeneity and ‘a race in all virtues’ signifies God’s intention of using diversity to make human beings work better. Prophet’s traditions (Sunnah) such as Medina Charter promotes multiculturalism and diversity as outlined by the ethnic diversity of Medina population of 22 tribes and Jews and the need of equal rights and status in the society. The Quran also supports unity and brotherhood as evidenced by Quran (49: 13) that clearly points out that all human beings descended from same parents. Furthermore, Islamic appreciates the differences of language and race as evidenced in the signs of God as outlined in Quran (30: 22) that points out that God’s signs ar e creation of

Applying PR theory and concepts Essay Example | Topics and Well Written Essays - 2500 words

Applying PR theory and concepts - Essay Example Vodafone is the largest mobile phone operators in the world and NSPCC is one of the leading charity organizations located in UK. The objective of the PR department in Vodafone is to create a positive and favourable image of the company in the customer’s minds. This is especially applicable during times when the company launches a new product or service and communicates the message to the customers. Similarly NSPCC also undertakes different kinds of PR activities for communicating with its stakeholders. PR activities are considered especially important for the company because it is a charitable organization and makes little investments on advertisements. In such a condition, public relations are considered to be the most cost effective and authentic model of communication with stakeholders. The second part of the project mainly focuses on the different theories of public relations describing them elaborately. Moreover the applications of the theories in practice are also highli ghted along with comments about the ways it could be improved in the future. The three main stakeholder groups identified in Vodafone are its investors, consumers and employees. Maintaining proper relationship with stakeholders is considered to be of prime importance as they are the people who could affect the company’s business or who can be affected by it too. Vodafone seeks to communicate its perspectives with them and at the same time gains their feedback too. The feedback received provides information about the judgement about the sustainability priorities for the company’s strategies and also feeds into the appropriate sustainability strategies (Vodafone, 2011). In order to communicate with stakeholders the company undertakes PR activities like conducting conference calls, or meetings with investors on a regular basis. This is done with the aim of understanding

Why people hate HR Essay Example | Topics and Well Written Essays - 1000 words

Why people hate HR - Essay Example In this paper, I will provide a critical and argumentative analysis of this article to try and understand the author’s viewpoint. As such, his reasons for hating human resource activities within organizations will be explained in an argumentative manner, choosing to either validate or invalidate them with reasons. First, the author argues that the human resource departments in almost all organizations seek to hire individuals with passive independent thinking ability. Such people cannot stand for what they believe in and work towards ensuring they work for their values and beliefs, instead seeking to acts as puppets of the organization. It is for this reason that business scholars believe that top students from top colleges chose other fields as opposed to human resource management (Boudreau & Ramstad 245). They view the field as less challenging, less demanding and often a times the mouthpiece of the organization. Such a position is reflected in other different scholarly articles in which professionals argue that human resource departments are mouthpiece of the executives and top management in an organization. They formulate, implement, evaluate and policies and their powers while being under the strict direction of the executive (McLean 26). Human resource fields do not seek to raise the status of employees and thus improve their lives. They instead seek to bring in very bright and able managers to the organization but with the primary aim of making, they raise the standard of the organization. For human resource executives, it is what is best for the organization that is implemented and executed. The decision to train a certain group of individuals within an organization may not be guided by the aim to improve their skills but to bring in the knowledge that the organizations seeks in order to either gain technical or business knowledge. I agree with Hammonds (3) in his assertion that human resource management department plays no role in the

Netflix and Porter's Five Forces Model Coursework

Netflix and Porter's Five Forces Model - Coursework Example The HBO subscribers are able to watch any available movie on the network at any given time. For instance, Netflix customers have the ability to order movies online at a relative lower fee of $7.99 per month (Jones and Hill 42). Supplier power in the movie rentals is also recognized to be too low. The low supplier power can be attributed to few distributors who all sell their products at the same price. The customers’ bargaining power play a crucial role in determining the pressure they put on a particular market. According to the Five Forces Model, there are threats of substitute and services and they are moderately high. Free online streaming is another source of movie rentals. Websites such as Crackle.com and Hulu.com allow their users to watch movies online free of charge. Even though this provides a free alternative, there is a switching cost for the current Netflix users. Netflix customers can stream movies to their television sets through certain video game consoles. In the process of switching to the free online streaming, customers do not incur the monthly $7.99 fee. However, this only limits them to watch the movies on an internet accessible device (Kaplan 45). The threat of new entrants is the next force. This force can similarly be recognized to be moderately high. There are only a few barriers connected to the entry into the movie rental industry. The first barrier is the need to have the legal rights that will allow the company to supply copyrighted movies to its customers. This barrier seems tricky for a company entering the industry since it will hard for the company to overcome the barrier. Use of online services is another potential barrier to entry. With the current technological advancements, it will important for a new business to include online involvement. This point greatly emphasizes the threat of new companies entering the movie rental industry. With the option of free online streaming, a new web-based company will probably

Key Skill Essay Example for Free

Key Skill Essay Ensure your work is accurate and clear and is saved appropriately  You need to have achieved Key Skills 9 and 10. In addition your teacher needs to have verified that the work is both accurate and clear. This means they need to have supplied a written statement saying that the work is accurate. They cannot do this is there are any mistakes so check the work clearly. Advantages and Disadvantages of using ICT for this task  Demonstrate knowledge of how IT can help you in your work and be able to compare your use of IT with other methods  You need to write about how IT helped you to produce your presentation. This might include spell-check making sure that the words were spelt correctly, or the use of cut and paste to move objects around the page to try out different layouts.  The second part of this Key Skill needs you to write about how else you might have done this presentation. You need to compare creating computer generated presentation with another method maybe using a pen and pencil. The advantages and disadvantages of using IT  You need to list at least two advantages and two disadvantage of using IT to write the story. Example You might have used a pen and paper. What are the advantages and disadvantages of using a pen and paper to write the story against using a computer?  You must make sure that you have covered both the advantages and the disadvantages. Example  Disadvantages might include cost of hardware software and peripherals or time spent learning how to use the programs needed to search, find and use information  The Importance of Copyright and Confidentiality  When it is necessary to observe copyright or confidentiality  You need to write a few lines about copyright what it is and how it affects you and the pictures you have found on the internet and CD/Clipart. You can present screen shots from the site showing copyright information or copies of emails sent and receiving permission to use graphics, text and photographs You can write about confidentiality what it is and how it does/does not affect you. You could refer to the lack of personal information and the fact that the Data Protection Act (1998) does not affect you.  Example  You have not used pictures of yourself or other young people which could identify them  Error Handling and Virus Protection  How to identify errors and their causes You will need to show, using screenshots, of errors and how to solve them. This can show the use of the office assistant, or searching for a web page that returns a not known error. It could be a picture of the spell check identifying a spelling error. How to minimise risks from viruses  You will need to provide a description of how to avoid getting viruses from floppy disks or from Internet downloads, including the purpose and use of virus checkers and how they prevent and remove a virus.  A couple of paragraphs are all that is required. Health and Safety Matters Work safely and take care of equipment, avoid losing information and know how to get help when dealing with errors  You will need to write a paragraph about:  Taking care of equipment e.g. storage of disks:  You must not put your disks near a magnet as this will delete the content, not throwing them around  Avoiding loss of information e.g. use of AutoSave or backup. Saving information onto disks as well as the account at school  Obtaining help e.g. on-line help, telephone support or teacher assistance.   I could not work out how to adjust the margins so I used the online help (screenshots here)  You need to show (through screenshots) that you have backed up your files. How to work safely and minimise health risks  You need to write a short paragraph about two health and two safety risks involved in using computers.  You may write about the use of anti-glare screens and taking a break from using the computer to rest your eyes or wrists. You may write about repetitive strain injuries from not having the correct keyboard and backache from not having the correct chair. Think about the rules in your computer room not drinking in a computer room, trailing cables or bags in the aisle.

Working Practices for Child Protection

Working Practices for Child Protection Christine Stanescu Analyse the working practices that are needed to ensure that adults and children are protected Children are full of energy and curiosity about their environment. When they are excited about a new experience, or see something they want to do, children may not think about any possible risks or dangers. We need to be able to recognise the challenges to the safety and well-being of children and young people how we work with, and help to minimise the risks, without taking away from the excitement of their activities. Any setting should have clear polices and procedures about all aspects of Heath and safety. All rooms and equipment used by children and young people should have regular checks to ensure that everything is working well and is safe. Some of this checks are required by law, for example, for electrical equipment must be checked by a qualified electrician every year. Nursery managers should make sure that health and safety checks are carried out as required. In a case of an accident, failure to check equipment could have serious implications. Many items that are used every day have been tested for safety by the British Standards Institution. An item with a BSI means that has independently tested and confirmed that the product complies with the relevant standard and safe and reliable. Supervision is key way in which we can keep children safe. Everyone who is responsible for children must know where they are and what they are doing at all times. Sometimes, adults perceive that supervision is about preventing children from doing things, but it can also be viewed positively, often supervised children can be encouraged to do more interesting and challenging activities. At the start of a session, some settings can become very busy. Parents may be dropping their children off, sometimes with siblings, and adults in the setting may be stretched because they are keeping an eye on the children who are already there while at the same time greeting children and their parents who are arriving. To avoid children wandering out, or staff not knowing which children have arrived, it is essential that all settings must have a register. Up-to-date register is essential in case there is a fire and must importantly to ensure that staff child ration are correct. It is important that we look for ways of reminding parents not to keep doors open or to let out any children other than their own. This is itself may not be adequate and so many settings also have doorbells or buzzers that indicate when a door has been left open or is being held open. In the same way that we must create systems to help children on arrival, so we must think about childrens safety as they leave the setting. Many of the systems that are put in place for when children arrive should also be followed when children leave. It is essential that children are not released into the care of someone who is not their parent or carer unless prior notification, preferably written, has ben given by the childs parent. Physical activities is essential for children of all ages as it helps to strengthen many parts of the body including to heart, lungs, bones and muscle. Physical activity is also linked to childrens need for stimulation. What children eat and drink has a important effect on childrens health. Children should have a majority of their calorie and nutrient intake at meal times. To help adult plan meal, the Food Standards Agency has produced the eatwell plate. This can be useful when considering the composition of a healthy meal. Hand washing is an essential activity that children need to learn. It needs to become part of the physical care routine so that children automatically wash their hands after going to the toilet, before meals and after playing outdoors. The setting should have writing provision for: accident records head lice sickness medication administration consent for, and the recording of, medicine administration food hygiene sun safety Some children have ongoing medical conditions or infections that are controlled by medication and so parents may ask to be administrate medicines. As medicines are a potential hazard procedures should be put in place to ensure that correct dosages are given and they are kept out of reach of children when not being administered. For any complains that arise as a result of an incident, correct and full documentation is imperative for both children and staff alike. Explain the various Heath and safety requirements needed for children attending the setting at the various different stages of child development Health and safety in the nursery environment requires adaptation for each different age group of children that are catered for in the setting. In every nursery, there are, in most circumstances, different rooms allocated for the various age groups enrolled. For example: babies for 6 weeks to 12 months young toddler for 12months to 2 years older toddlers for 2 years to 3 years pre-school for 3 years up to 5 years. Health and safety for babies in the nursery setting is concerned with scrupulous hygiene and a safe and secure room with clean, comfortable cots which are conform to the British Safety Standards. The baby room differs others in the nursery, as is a environment where many nurseries endeavour to create a home experience for the baby. This is achieved by incorporating homely furniture, mobile and brightly coloured posters. The health and safety implication for babies are concerned with hygiene, particularly surrounding the preparation of formula milk, nappy changing and application of barrier cream. Care must be taken by staff when making up baby milk to follow the instruction for making, storing and use of the made up milk. Baby milk may be made up in advance providing it is immediately cooled under running water then stored under refrigeration and used within 24 hours. Baby milk which has been made up in advance may be warmed gently in a jug of warm water immediately before given it to the baby. Un-finished bottles of feed must be discharged. It is very important that all the equipments used to feed and to prepare feeds for babies, has been throughly cleaned and sterilised before use. Cleaning and sterilising equipment removes harmful bacteria that could grow in the feed and make the babies ill. Some mothers who are breast-feeding their babies will bring in express milk either frozen or fresh to be used in bottles. The Department of Health recommend the following guidelines for storage: up to 5 days in the main part of a fridge at 4 grade C or lower up to 2 weeks in the freezer compartment of a fridge up to 6 months in a domestic freezer at minus 18 grade C or lower. Breast milk that has been frozen can be defrosted in the fridge and can be served straight from the fridge rather than warmed. The Heath and safety requirements for toddlers and pre-schools children different from babies, primarily because they are much more mobile and therefore different types of health and safety requirements apply. Measures to maximise protection for toddlers and pre-schoolers should include: safety covers for plug sockets secured windows which prohibit toddlers attempting to climb through them shatterproof film should be fitted to windows and any glass structures within the nursery building that may pose a shattering hazard doors should contain filled safety guards to prevent children from trapping their fingers kitchen and office areas should have safety gates which remain locked to prevent access to dangerous areas equipment should be safety and securely stored to prevent toddlers accessing materials that may injure them equipment should be age-appropriate and safe for toddlers. Indoor rooms should be 18-21grade C to avoid children becoming too hot. In worm weather, this temperature may be difficult to maintain and so extra fluids must be offered and children may be encourage to take off layers of clothing. The need for fresh air is about children having opportunities to breathe more oxygenated air. Indoors this means ensuring that is adequate ventilation, which also helps prevent the spread of airborne infections. Being outdoors in the fresh air seems to help children sleep and eat better. It is also means that children have access to sunlight which can support their intake of vitamins D. It is important to take measures to protect childrens skin from direct sunlight in the summer months, in order to prevent later skin cancer, but being out in the sunshine in the winter months is good for children. Light it is important to their health because it is linked to hormone regulation and this in turn can affect the sleeping patterns as well as the mood. The healthy development of babies and childrens brains requires that they must have opportunities for stimulation. This means providing play and activities as well as opportunities for sustained interaction and conversation with adults. Evaluate the various different procedures required to cover good hygiene within the nursery setting The nursery setting will have a policy and detailed procedures for infection control based on the advice from the Health Protection Agency. Hand washing is now of the most important ways of controlling and spread of infections, especially that cause diarrhoea and vomiting, and respiratory disease. The recommended method is the use of liquid soap, warm water and paper towels. Always wash hands after using toilet, before eating it handling food and after handling animals. All cuts and abrasions need to be cover with waterproof dressings. Coughing and sneezing easily spread infections. Children and adults should be encourage to cover their mouth and nose with a tissue. They need to wash hands after using or disposing of tissues. Spitting should be discourage. Personal protection equipment. Disposable non-powdered vinyl or latex-free CE-marked gloves and disposable plastic aprons must be worn where there is a risk of splashing or contamination with blood/body fluids. Goggles should also be available for use if there is a risk of slashing to the face. Cleaning of the environment, including toys and equipment, should be frequent, thorough and follow national guidance. Head lice spread by moving from one head to another. If there is an outbreak of head lice in the setting, it is important to inform parents so that everyone can check their hear. This includes the adults. It is also advisable for hair to be tied up wherever possible to prevent the spread. In the case of a child with a development of a illness, they should be discharged from the nursery setting as soon as possible. While the child is waiting to go home they should be isolated from this peers to minimise the risk of infection to other children. For a good hygiene in the nursery, it is necessary to briefly touch upon immunisation schedules to ensure protection from childhood disease. In situation where a childs immunisation scheme is not up-to-date parents should be encourage to contact their GP surgery to organise the immunisation that need to be carried out. In many settings, parents provide nappies for their children. Like many areas of physical care, this will be liked to parents preferences. Nappies need to be changed promptly and regularly so that babies do not develop a rash. It is important to carefully follow the procedures in the setting for changing nappies to prevent cross-infection. Disposable gloves and aprons should be worn and then take off when finished. This is to avoid any traces of urine or stools being passed to babies via the hands or clothes. Dirty nappies must be immediately disposed. The area where the baby is changed need to be cleaned throughly so that it is ready for the next change. Nappies should be changed in an area which is separate from areas in which food is eaten and prepared. It is essential that food is prepared, stored and cooked hygienically as gastrointestinal infection can be particularly dangerous for children due to their immature immune system which are susceptible to viruses and bacteria. There are three principles involved in the prevention of food poisoning caused by bacteria: prevent the bacteria from coming into contact with food prevent bacteria already present on food from multiplying and spreading to other items elimination of bacteria on food Preventing the bacteria from coming into contact with food is an important first step. The kitchen area must be kept clean and anyone handling foods must have good personal hygiene. The first step that should be taken before touching any food is to wash the wands with hot water and soap. Some raw products, such us meat, poultry and fish, are likely to contain bacteria. To prevent these bacteria from coming into contact with other foods, it is essential to use separate chopping boards and knives and also to wash hands after touching them. Food brought into the nursery for childrens packed lunches should be stored appropriately at the correct temperature. Cooked food should be checked to ensure that they are the correct temperature before being given to children. Identify the contents of a first aid kit, and discuss the importance of staff training in paediatric first aid First aid is the immediate response to someone with an injury or illness. First aid can prevent the injury on effects of the illness worsening. Children have accidents and may suddenly become ill and need help. We dont need to work in a childrens setting for long before we can be in a situation requiring someone with first aid knowledge and skills. Everyone who works with children should have paediatric first aid qualification. First aid certificates need to be renewed every 3 years from the completion date of the previous qualification. It is nursery manager responsibility to keep records which are regularly reviewed to ensure that staff receive training when it is required. Ofsted has certain requirements of anyone working in an early years setting, as regards their first aid skills. The responsibility of a paediatric first aider are simple. They need to: assess any situation in which a child appears to be ill or injured to: ensure own safety, and protect from any danger prevent further injury to the child prevent injury to other children provide care to a child who has suddenly become ill or injured until either medical help or an ambulance arrives the childs parent or carer arrives prevent the condition of the child becoming worse, if possible provide reassurance to the injured or Ill child and other children who may be involved in the area pass on information about the event or circumstance to the professional help or parents. First aid equipment, including personal protection, such as gloves and aprons, is only useful if we can identify it and use it appropriately. Wherever these are children, these should always a well-equipment first aid kit, kept in place where anyone needing it will quickly find it. A first aid kit should always be taken on outings away from the setting. The first aid kit should contain: disposable vinyl or latex-free gloves to protect first aiders hands from blood and other fluids scissors for cutting dressing and possibly clothing sterile gauze pads for covering small bleeding wounds adhesive tape for securing gauze pads large combined dressings for covering large wounds stretch bandage for holding dressing in place on body or limbs crepe bandage for supporting sprains to leg or ankle triangular bandage or sling for supporting arm or shoulder injury safety pins for fastening stings eye dressing for covering eye to protect it after injury or foreign body entry plasters for covering small cuts or grazes plastic bags to disposing soiled waste notepad and pen to making notes about the incident list of items in the first aid kit for checking the contents. References assessment 3 3.1 Personal experience Open study college, Nursery management level 3, study guide, page 47-52 3.2 Personal experience Open study college, Nursery management level, study guide, page 53 54 3.3 Personal experience Food hygiene course Open study college, Nursery management level 3, study guide, page 56 60

A Visitor Management Plan For Central London Tourism Essay

A Visitor Management Plan For Central London Tourism Essay There is no doubt about the fact that London is kind of home for many tourist. Though London as a whole has attracted many tourists internationally, yet the importance of Central London in this matter is very specific. Museums and parks and entertainment horizons of Central London had always been the centre of Attraction for many European and International tourists. The civilisations attached to London and the popular cultures being a part of it make it the most conformable place and an obvious choice to visit, for many tourists. The underlying principle for this project is to derive a Visitor Management Plan for the Central London. The approach is to look into all those perspectives and the arrangements of all kinds of assistance in order to offer the visitors with right kinds of exposure to the areas of Central London. The paper has been designed to grasp and to offer appropriate guidelines and necessary tips for managing with a pleasurable and a very relaxing way of dealing with t he tourism sector of this place. This is an initiation led from the perspective of local tourism management organisations in order to understand the developmental and the systematic strategic plans for offering the area of Central London with the best possible tourism options and to attract visitors here for the betterment of tourism sector in London as a whole. Outline and Analysis of Central London Tourism The British Museum and the British Library in the Central London holds many aspects of literary exposures. These are the places that are most visited by the tourist to see and explore the original manuscripts of classics like the notebook of Jane Austen, Alice in Wonderland, Charlotte Brontes manuscript of Jane Eyre added by the proof all those places that are being explored, dominated and eventually conquered by the British Empire. The British Museum and the British Library are the most renowned and very authentic place that most of the international visitors tries to visit, in order to see things that made history. Central London is very popular for other museums like Victoria and Albert Museum in the area of Kensington. This is the worlds largest museum that holds decorative design and arts, with an abundant collection of 4.5 million objects. The speciality of these museums are integral to the collection of things that are very much close to the cultures of North America, Europe, North Africa and Asia. The best parts of these valuable sites are that they are all free of cost and visitors can make an entry very obviously. This is definitely is a very right kind of approach and as such more and more people are attracted towards it. Keeping the options free to tourists for these cultural and historical assets is a very strong approach and as such can be declared as a strong strategic plan in attaining worldwide popularity. However, minimal charges for these areas can be considered and that should be so minimal that people from any country can afford it. This is a plan that will keep a track of the number of visitor ¿Ã‚ ½s to these places added by some chance to earn a minimal amount for the maintenance of these places. The historical and cultural part of Central London is also comprised of places like Buckingham Palace. It has been estimated that an average of 15 million tourists come to Central London to see this Royal palace every year. In summer season, th e visitors are even allowed to see some rooms of this palace and that is a real treat to them. Visits to Tower of London holding Crown Jewels of England is also very popular and visitors throng here to have the eternal glance of it. Tower Bridge, Trafalgar Square, London Eye, Covent Garden, Natural History Museum, London Zoo, Globe Theatre, Madame Tussauds and Charles Dickens Museum are some additional must visits for the tourists to Central London. Apart from all these locations, most of the people prefer to visit Central London for its wonderful parks and to wander along. Most of these parks are counted with Regents Park, Holland Park and Corams Fields. The preferences are all about having grass for walk, ball games and picnicking. Though some of the Royal parks are closed at nights and are very much guided by the police, yet the preferences for these places are very obvious and incredible among the tourists. Provisions for skating are made possible in Kensington Gardens along wit h Serpentine Road in Hyde Park. This is a very important provisions that have attracted many tourists and the same applications should be made possible in most of the other parks too. It is necessary to consider that people definitely come to Central London for relaxation, fun and to enjoy their holidays, and thus it s becomes the responsibility of the tourism industry in London to offer people with adequate amount of almost everything. Visitors ¿Ã‚ ½ Bases and Statistics According to Hard, R. (2010) there is a clear declaration about the visitor ¿Ã‚ ½s bases and the statistics to Central London. As per this declaration the total Central London visitors in the year 2007 has been estimated as 25.2 million added by 6.2 million of business visitors. The total leisure and other visitors to Central London has been declared as 11.55 million and 1,353 Central London Hotels were been occupied. The average room occupancy has been calculated as 82.2%. as for the declarations made by the Press Association (2007) over the developmental structure of tourism in Central London, they are pretty sure of its expansion by the year 2012. The most visited places as of now are the museums, theatres and the parks. Yet the expansion as declared by Press association will be inclusive of the Olympic game propaganda that will overcrowd the place for all possible reasons. The following diagram forwarded by Office of National Statistics (2010), will illustrate the occupancy of visitors to Central London more clearly- Figure SEQ Figure * ARABIC 1. Visits to and from UK Source: Office of National Statistics 2010 As shown in the figure from 2008 onwards there is an extremely rise in the amount of visitors to UK, specifically to Central London then people going out from UK or the Central London in particular. As per the three-month trends that have been seasonally adjusted, the assessments are very clear and practically strong in favour of tourism in UK and Central London in particular. In the month of August, 2010 to the month of October, 2010, the estimations led by Office of National Statistics (2010), the number of visitors who visited Central London from overseas was up to 7.5 million. This was an estimation that actually attained a fall of  ¿Ã‚ ½4.2 billion. The rise of people going out of UK has deteriorated from the total amount of people that are getting into the state as tourists. As this assessment gets wider perspective of 12 months during the total number of visits by overseas residents to various places of UK making Central London as the core place attained a rate of 29.6 milli on which is again considered as unsatisfactory. The estimation of visits to the UK by people from various countries has been declared as following- Residents from Europe covered a space of 22.0 million Residents from North America got reduced from 3.5 million to 3.3 million, and Residents from other parts of the world offered an increase of 2 per cent and that attained a rise of 4.3 million It can be well attached that visits to UK, especially Central London has definitely got enormous increase, yet this is an increase that is exclusive of European and North Americans. The rise has been much supported by other countries of the world. Stakeholder Analysis The basic stakeholders who are very important in the process of developing the tourism sector in Central London are identified as National Governing Bodies, Coaching Development and Newham Water Sports Group. These are the associations that are concentrating in adding activities and thematic persuasion to the tourism sector of Central London. The core concerns are predominated by adding entertainment and adequate amount of sports and adventures to all those tourists who wants to be a part of it. The persuasions are also handled to organise diversified tourists ¿Ã‚ ½ interests in different ways. The activities and the sight seeing activities are made better and very much supported by technological and other electronic modes, so that visitors get al kinds of conform and luxury during their travel. As declared by Mayor of Central London in London Gov. UK. (2005), there is the need to improve the IT and the sectors of sophistications in Central London so that it can offer the tourists with all the information that hey want and that too within no time. The demands were led over the application of Sub Regional Development Framework (SRDF) for Central London. The chief objective of this framework has been declared by the Mayor of Central London as- Central London is one of the worlds great places. Londoners and visitors identify with the unique mix of business, culture, entertainment and heritage found at the heart of London. It is a place that contains areas of considerable wealth alongside concentrations of deprivation. This SRDF strikes a balance between the needs of central London ¿Ã‚ ½s residents, workers and visitors as well as reflecting its status as a centre of global business and culture. The approaches are very practical and it is noteworthy that the contributions of the stakeholders, especially that of National Governing Bodies, Coaching Development and Newham Water Sports Group are very predominating. The concentrations are led over the persuasion of regulatory functions. Various examples in this context can be identified in terms of disciplinary action for rule infractions and over the matters of deciding rule changes in various sports that they govern. Governing bodies are structured and restructured in different scopes. The coverage is inclusive of international level, as for instance International Olympic Committee or the national level sports like Rugby Football League. The entire formulations are to promote various sports activities so that the area of Central London can acquire more attentions from the tourists. As these sports get conducted they turn up to be the sources for generating and encouraging more and more tourists to Central London. Pestle and SWO T Application of Pestle and SWOT analysis in this aspect clarifies all those domains that need special attention and cooperation for the overall development of Central London Tourism in the upcoming years. As the concept of tourism in Central London gets analysed under PESTLE, the basic field of analysis are Political, Economic, Social, Technological, Legal and Environmental factors. From political point of view, there is much support led by the governance in developing Central London tourism. The support from local and central governments are very strong in this matter. Economic growth of Central London can be well marked by the increase in the hotel tariffs in last few years. Radical growth in the eurozone economy has been marked. An estimation of  ¿Ã‚ ½15billion each year is definitely is a great hype and this has been much supported by the tourism sector (Rodr ¿Ã‚ ½guez-Pose and Kr ¿Ã‚ ½ijer, 2009). The social dominance too has been much affected by the increase of tourists in Central London. The aspects are very much related to mixing of diversified cultures on the same trend and the sellers too get involved in offering customer-oriented products. As a result there is a kind of intermingleness among various social set ups of Central London that are getting different from the original trends, yet are much acclaimed internationally. Additions of upgrade technological supports in promoting in getting visitors from all over the world are very well generated through Online marketing provisions. It is through online deals that most of the tourists are welcomed and are offered best of the services. The support led by customer care and other scopes are all dominated by upgrade communicative support led by technologies. Against all these facilities the legal peripheries in the activities of Central London are getting stricter. Administration and legislatures are all involved in offering the state with more safe and peaceful legal support. The purpose is to pre vent Central London getting affected by risky outsiders and offering the tourists with the sense of security and safeguards n enjoying their holidays. However, when it comes to the issue of Environment, there is of course a tassel regarding the understanding of pollution and concerns related to the maintenance of good environmental condition n Central London. As declared in the News of European Space Agency (2010) YourAir service has made a prediction about the levels of pollutants that are actually increasing due to the excessive exposure of nitrogen dioxide, added by ozone and airborne particles. It has been further declared that necessary control to this is important as it might lead to diseases like, asthma, heart and lung problems. The role of tourism in creating these pollutants is definitely considered as a major factor. As there is an increase in the tourism sector more and more people gets into the town and as such the environmental balance gets distracted. As per the SWOT that is Strengths, Weaknesses, Opportunities and Threats analysis Strengths Weaknesses The most predominated strength of the Central London tourism is its systematic and strategic persuasion of tourism structure. It is a very experience market in tourism and thus has attained enough success internationally on obvious terms The weakness of Central London tourism lies in the massive expansion of all kinds of business in a small demographical area. There is a huge demand for resources and manpower that is yet to meet by Central London tourism sector Opportunities Threats When it comes to opportunities, the tourism sector of Central London attains enough support from almost all kinds of segments. As it is a highly sophisticated region, it can afford all kinds of developmental and the best of the provisions for the tourist on worldwide basis. As the entire tourism sector of UK is evolving from Central London its responsibility increases and there is a regular demand of competitiveness and excellence led on it. The other areas too are creating enough competition to the Central London tourism and the threats of competitions are getting higher every year. Development of Objectives The developmental objectives of Central London tourism needs to be focussed on short, medium and longer term basis. It is important to note that the functionalities of Central London tourism must follow enough scope of development and economic growth for the country and needs to generate equal emphasis over the resources and the concerns of dealing with natural and human resources. The entire Central London tourism sector need more appropriate synchronisation to make its string enough against the increasing levels of competitions. Every promotional programme can be introduced as per the interests of the tourists and the same can be extended from a smaller zone to larger perspectives. To meet short, medium and longer terms of development, it is necessary for Central London tourism needs to get focus on higher density of building environment added by higher land values, excessive elevation in the daytime population and above all severe concentration over issues like regional and religi ous sentiments. Increasing levels of competitions authorised nationally and internationally should be well handled with a perception to meet the competitive gap with appropriate dominance. The specific developmental objectives can be noted as- Increasing scopes for employment Maintenance of environmental insecurities Implementing situation oriented strategies to the tourism sector Meeting demands of the upcoming markets Offering support to the preservation of resources Dealing with issues that can create political, social or legal chaos Financial planning against the increased value in every aspect Apart from all these, Central London tourism must have right kinds of audit and inspections for offering the entire region with adequate amount of security and systematic developmental proceedings for the maintenance of a good tourism oriented business. Financial support from the stakeholders and the support for exclusive management planning are very important to offer small, medium and longer sustainability to the Central London tourism industry. The demand for apt plan to meet international competition is the core demand in the current hors. Detailed Strategies and Tactics The strategic planning for offering Central London tourism industry with long terms sustainability and short and medium term profitability, there is the need for dealing with the current market trends and demands of the customers. There are some rigid categories that need to be well planned in order to attain proficiency levels in the Central London tourism sector. Application of 4Ps It is through the adoption of marketing mix that the Central London tourism can attain adequate amount of international tourism structure. This is a kind of structure that has been designed with an amalgamated formulation of 4Ps and 4Cs in the process of managing international tourism and the levels of competitiveness created by it. To attain effective results under 4Ps it is necessary for Central London tourism to use all the products and resources as per the detected demands of the market and the related cultural and social backgrounds. By means of 4Ps emphasis need to be led over the determination of Product, Price, Place and Promotion of the tourism perspectives in Central London (Banting and Ross, 1973). In a way everything that is considered as product for the tourist must be customised as per the specific customer. This also needs to be evaluated as per the affordability and the cost of preparation of the product. The design is very strict in terms of the specific places where it will be made available followed by right kind of promotional tools. In terms of promotions the instruments like banners, media to internet needs to be used exclusively so that every individual attains its brand and create the trust to try it. The formulation of 4Ps under marketing mix further needs to get extended by specific importance over People and Process. In this respect the Central London tourism need to laid emphasis over the tourists who are coming from developing countries (McCarthy, 1975). As declared above there is a radical rise in the tourists from developing countries, thus the extended implication of strategic planning must consider the extended People and Process concerns. In most cases it has been found that the tourism sector of Central London hardly offers importance to people from third world. There is a kind of block that sustain in them and that needs to get overcome. Giving importance to the tourists, irrespective of their origin needs to be inclusive in the developmental structure of Central London tourism. Application of 4Cs Implication of Commodity, Cost, Channel and Communication is considered as the root for sustainable success, especially for tourism these tools become mandatory (Koichi 2003 and 2009). Commodity in this case is all about the entire tourism industry of Central London that needs to specify its places like museums and parks as per the preferences or conveniences of the market, here tourists. According to Schullz, Tannenbaum and Lauterborn, (1993) the expenditure and the tour packages are what the Central London tourism sector need to consider as per the rate of currencies of all those countries that are joining in its tourism market. In this case special emphasis needs to be offered over the determination and the specification of monetary standards that prevails in the developing countries. Specialised and customised packages should be made to suit the customers from Asian and the African countries. As these people are participating more in visiting Central London, their conveniences sh ould be considered as per their budget and currency values. The channels that need to be considered are the media that will expose the Central London tourism to the world. In many first world countries internet definitely is the strongest media. However, in the developing countries the demands of the traditional modes of publicity; like television, radio and print media are still very effective. Keeping these conditions under considerations, the Central London tourism needs to explore these domains to reach to the people in the most positive manner. The discriminatory attitudes or the laid back considerations are actually never suggested for a sustainable growth. Restricting the publication and scopes of media by Central London tourism can limit its expansion and thus is very much suggested to consider all kinds of channels to reach the target customers. The ways of communication in the developing and the developed countries are very common. This is the most convenient mode of commu nication and has been established by the social networking sites like Facebook and MySpace. As against the traditional modes of communication the international communicative exchanges are more comfortably adopted through internet and Central London tourism need to apply the same for the tourists from both developed and developing countries. Determination of content will differ though; the basic approach needs to remain the same. Promotions through social networking sites and emails will also gain adequate response in the developing countries, built at the same time for wider publicity; it is important and necessary to add the traditional media too. Recruitment and Professional Training The entire Central London tourism needs to get reformed and restructured as per the demands of the customers. There is the need for applying absolute customer-oriented business modules so that the business of tourism can grow in all directions. Central London tourism need to employ more and more professional people and added to these recruitment proceedings there is the need for appropriate kind of marketing training to them so that they can deal with different demographical populations and cultures. The process of recruitment should be very strong and apt training in accordance to the target customer should be arranged. As for instance, communications with the customer for taking visits to Central London tourism can either be outsourced or can be initiated by local marketing agents to get right kinds of responses and persuasions. As more and more people will be approached in their language and as per their communication cultures, the response too will get positive and Central London tourism will expand in its marketing venture in getting more and more tourists. Conclusions Eventually, it can be considered that the tourism sector of London is definitely in good shape, yet is equally much threatened by the lack of resources and the increasing competitions on international front. As this plan gets approach there are many things that needs same specialised attentions and these need to get generated to offer support for long term sustainability of the entire sector. Hopes are very much positive with the persuasion of London 2012 Olympic and Paralympic Games. Yet the systematic planning and making space for all kinds of visitors is a great challenge to Central London tourism. There is no denial to the fact that the Central London tourism has been recognised as the best tourism sector that is traditionally, socially and economically has been much acclaimed. From financial point of view, there is definitely no chance of running out of budget, yet possibilities of getting overspent with extreme misuse of financial assts can definitely take place. The entire Cen tral London tourism is in severe need of expert financial consultants and people who can really mange Central London tourism n reference to diversified kinds of people who are getting into the market. The limitations that can be noted in the implication of the advised plan can be pointed out as following- Lack of adequate manpower Increasing risks of environmental pollution Deficiency in making arrangements for huge mass of people Need to compromise demographical expansion Unable to offer adequate international exposure in the developing countries. Against all these limitations, it becomes very mandatory for the Central London tourism to offer specialists in the financial and the management sectors so that regulations and related implications get enough support for each other. There is the severe demand to balance between the amounts earned and to regenerate in long term basis. Negligence in this aspect can result in successive failures and the entire Central London tourism can get trapped by the pressure of international competitiveness.

Invisible Man :: Literary Analysis, Ralph Ellison

Ralph Ellison uses symbolism in the first chapter of Invisible Man to illustrate the culture in which he lived and was raised. In the chapter, entitled â€Å"Battle Royal†, Ellison intends to give his graduation speech to the white elite of his community. However, before her can deliver said speech, he is forced to perform humiliating tasks. The use of symbols is evident throughout â€Å"Battle Royal† particularly with regard to the Hell imagery, power struggle, and the circus metaphor. The setting of the chapter is significantly symbolic. The story takes place in a luxurious ballroom, which Ellison has masterfully transformed into Hell. This is the smoker. The men in the audience are â€Å"smoking black cigars† (1255). The room was â€Å"foggy with cigar smoke† even though the room is described as large and has a high ceiling (1255). The narrator also gives these men animalistic qualities that essentially revealing them to be savages. They are seen â€Å"wolfing down food† (1254). Later, they â€Å"run laughing and howling after [the dancing woman]† (1257). Although far less of a ravenous image, the narrator even compares the perverted old man to an intoxicated panda. The narrator also describes them as having â€Å"red faces† (1259). In this characterization the men seemingly have all the characteristics of demons in Hell. The Hell image is advanced further when the fighters are blindfolded. The narrator explains, â€Å"..now I felt a sudden fit of blind terror.† (1257). When the fight begins, he adds, â€Å"[t]he smoke had become thicker and with each new blow it seemed to sear and further restrict my lungs. My saliva became like hot bitter glue.† (1258). The men demonstrate their authority over him and his classmates. A prime instance of this is the dancing woman. The ten fighters were positioned in the front of the ballroom. Then the woman was exhibited, all eyes were on her. She was completely naked, except for her makeup and a tattoo of the American flag. Her face was â€Å"heavily powdered and rouged†¦ [her] eyes hollow and smeared a cool blue.† (1256). She represents America, and therefore freedom. The men in the audience even though they are just as fixated as the fighters, have more control. In their society, they are allowed to look at a white woman. The fighters however, are black, and therefore are supposed to suppress any thoughts regarding her so they do not get killed. This display also serves to rob them of some of their masculinity.

heath care system Essay -- essays research papers

In the United States today there is an epidemic in heath care costs and medical benefit coverage not covering all a patients need; leaving victims with large medical expenses. Today raising cost of heath care has effected the lower middle class tens of thousands in debt that lead them to bankruptsy; but resent laws passed by the Bush administration (undoubtedly lobbied by hospitals boards) making it nearly impossible for people in the middle class to file chapter 7 bankrupsy that starts them off with a clean start. Instead forcing them to file for chapter 13 that involves large sum of money be produced in *5 yrs with penalties ranging to imprisonment if the debtors defaults on payment. President Bush in a speech on the topic said people have to take responsibility and pay there debt. In this move he completely ignores the rapidly growing problem with the heath care system and appeases the insurance companies and the hospitals by forcing patients to extraordinarily high cost for proc edures and my belief that they have patients go through unnecessary treatments to help hospitals combat their raising costs of insurance (only back my personal experience). It is a system of capitalistic heath care and the patients are the one's losing their money to make the rich richer at the expense of quality (or at least effective) heath care to the masses.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  ...

In what ways does Shakespeare make the opening scenes of Macbeth dramatic? Essay

The play Macbeth written by William Shakespeare is skilfully structured to engage an audience’s interest through effective techniques in the opening scenes. These are the use of setting, characterisation, language and the structure of the play. The setting is cleverly used to create the appropriate atmosphere to the scene and plays on the 17th century expectations and assumptions of weather. The characters introduced in the opening scenes are captivating, Shakespeare’s use of rhyme, rhythm, repetition and dialogue help establish this. The play’s structure in the scenes and character’s dialogue create an engaging and inquiring effect, helping to make the opening scenes of Macbeth captivate the audience’s interest. The setting in the opening scenes is crafted to create a dramatic effect through the place its set in and the weather used. In act one, scene one, the stage directions are given as â€Å"An open place†¦Thunder and lightening. Enter three witches.† This is quite significant, especially in the 17th century, as in those superstitious times it was believed that storms were representative of and released forces of evil. The audience is already informed that it’s a spooky and eerie atmosphere and are then intrigued as to what frightening or supernatural event might follow. A stormy setting is used prior to the witches’ entrance in both scene one and three, which acts as an effective prelude to a sinister and immoral mood. Act one, scene three’s stage description â€Å"A heath†¦thunder†¦Ã¢â‚¬  is not only using pathetic fallacy to set the evil and unsettled tone, but also landscape. A heath can be described as wasteland overgrown with shrubs, uncultivated. This uncared for and abandoned environment reflects that the witches are socially unacceptable and rejected, emphasising and reminding the audience how ill-favoured and god-awful these witches are. This provokes the audience’s curiosity as they’re ‘sheltered’ or not used to seeing this kind of living, and shows the dramatic impact Shakespeare crafts through setting. Another technique used to maintain interest and stimulate inquisitiveness is the structure of the opening scenes. Shakespeare purposely organises the order in which the characters are introduced and limits the storyline revealed to the audience to captivate them. The first scene with the witches mentions their plans involving Macbeth. â€Å"There to meet with Macbeth†¦Ã¢â‚¬  and as the character of Macbeth hasn’t yet made an entrance, the audience indecisively creates an image of doom around him, as his name is associated with the witches. However, scene two sets up a more assuring perception of Macbeth. The Captain praises his name and noble actions to King Duncan, â€Å"For brave Macbeth†¦disdaining fortune, with his brandished steel†, this follow through scene leaves the audience assured, but having the preceding thought of Macbeth being doomed creates curiosity in the audience. Having been introduced to two completely contrasting personas of Macbeth, the audience wants to know whether he will turn out to continue being noble or change to being evil. In scene three Macbeth meets with the witches, as they’d predicted at the beginning of the play. They then foretell Macbeth’s destiny as becoming Thane of Glamis, Thane of Cawdor and then King, â€Å"All hail Macbeth, hail to thee, Thane of Glamis!†¦Thane of Cawdor!†¦that shalt be King hereafter!† In sequence, Macbeth is informed that he’s now Thane of Cawdor. â€Å"And for an earnest of a greater honour†¦call thee Thane of Cawdor.† The audience is now aware that the witches’ predictions have been proven correct. Macbeth is also now aware of this, and a curious seed of greed has been planted into his mind. This is where he then starts brooding on thoughts of becoming King, and what he might have to do to achieve this, â€Å"†¦My thought, whose murder yet is but fantastical†¦Ã¢â‚¬  Aside to the audience, Macbeth is explaining his thoughts of killing Duncan, in order to be King. This creates a lot of interest amongst the audience as Macbeth was described as being a noble, respectable and courageous man prior to his soliloquy, yet now after the witches’ prediction has come true, Macbeth is falling into the witches hands- favouring their other prediction of him becoming King. This order of events is effective in the way that intrigue is raised as to whether Macbeth will become King or not. Structure is not only used in the scenes, but also in the dialogue to build up an alluring and tense effect. In scene two the Captain has been delivering victorious news about a battle Macbeth had led to triumph. In sequel he begins â€Å"†¦whence comfort seemed to come, discomfort swells.† The Captain raises Duncan’s expectations of defeat by using ‘comfort’ and ‘discomfort’ as contrasting words. Duncan now assumes an unsuccessful loss, as well as the audience, â€Å"Dismayed not this our captains, Macbeth and Banquo?† However the Captain continues to announce Macbeth’s second victory, â€Å"†¦As cannons overcharged†¦strokes upon the foe.† His order of dialogue, by preparing Duncan for loss, effectively emphasises the victorious event of Macbeth’s second triumph in battle. So Shakespeare’s use of structure in scenes and dialogue contribute to making the opening scenes of Macbeth dramatic. Setting and structure in the opening scenes are used effectively to engage the audience’s interest. Furthermore the characters and language Shakespeare constructs are the utmost intriguing, completing the dramatic tone in the opening scenes of Macbeth. In act one, scene one the witches’ dialogue is in rhyme and rhythm, â€Å"When shall we three meet again In thunder, lightening, or in rain?† This gives it a sense of chanting and makes it spell-like, emphasising the supernatural characterisation of them. Another example of the witches speaking in rhyming couplets is in scene 3, â€Å"But in a sieve I’ll thither sail, and like a rat without a tail†¦Ã¢â‚¬  This habit is not only spell-like, but it also separates the witches from the other characters in the play, accentuating the fact that they’re evil and opposing to the natural ways of humanity. The three witches also take it in turns to speak, completing and answering each other’s speech. This pattern and unity suggests that they act together like one, almost as if they’re representing an inverse of the holy trinity. This underlying image of them is significant in the way of reversing the ‘natural order’ that God had originally set up- again opposing to the natural ways of humanity. This is also shown through a spell they chant together in scene one, â€Å"Fair is foul, and foul is fair†. They believe everything evil is good, contradicting what the society they live in believes- that everything evil is bad and sinful. Another habit of the witches’ speech is repetition of threes. In scene three witch 1 is discussing taking revenge on a woman’s husband, as she’d not given her chestnuts, â€Å"†¦and munched, and munched, and munched†¦Ã¢â‚¬â„¢Aroint thee witch,’†¦I’ll do, I’ll do, and I’ll do.† The woman tells the witch to get lost, ‘aroint’, and this angers the witch to take revenge, ‘I’ll do’. To speak words or phrases in triplets really states how powerful or magical they are as in Shakespeare’s time the number 3, and multiples of 3, were regarded as magic numbers. The witches cite triplets and magic numbers a number of times in the opening scenes, â€Å"†¦nine times nine†¦thrice to thine, and thrice to mine, and thrice again, to make up nine.† So in addition to speaking in rhyming couplets and rhythm, Shakespeare uses society’s superstition to enhance the witches’ dark and forbidden characterisation. In addition to these unusual ways of speaking, the witches are portrayed to be physically unappealing. Banquo’s first impression was dismayed and confused, â€Å"What are these, so withered, and so wild in their attire†¦Ã¢â‚¬  He describes how unattractive and degraded they appear, â€Å"†¦look not like th’ inhabitants o’ th’ earth†¦Live you, or are you aught that man may question?† Banquo is suggesting that they look nothing like humans, and is hesitant to ask if they are as he fears they’re evil spirits. This really exemplifies the witches’ characteristics to be spooky, eerie and devious. This would be more so appealing to an Elizabethan audience as they’d been sheltered and kept away from anything dark and sinful. Being able to witness these strange characters on stage would be extremely interesting. By constructing the witches to be physically unattractive enhances the intrigue, as they’re even more u nfamiliar and ‘different’. This helps to capture the audience’s intrigue and make the opening scenes dramatic. As well as the witches, Macbeth is set up to be a very interesting character successfully captivating the audience in the opening scenes. As discussed in the structure of the play, Macbeth is portrayed to be a very loyal, courageous and noble man. To depict these qualities, Shakespeare uses descriptive language which is very effective, especially when the Captain compares Macbeth to Macdonwald, â€Å"†¦multiplying villainies of nature do swarm upon him [Macdonwald]†¦like a rebel’s whore† Using a harsh and sinful tone about Macdonwald sets up a great contrast against Macbeth, â€Å"For brave Macbeth†¦ with his brandished steel, which smoked with bloody execution, like valour’s minion carved out his passage†¦Ã¢â‚¬  The Captain’s description of Macbeth not only seems incredibly worthy compared to Macdonwald, but also mighty and potent due to using bold words such as ‘brandished’, ‘smoked’ and ‘carved’. The Captain also glorifies Macbeth through the use of irony. As in the discussion on the play’s structure, the Captain had prepared Duncan for bad news only to praise Macbeth’s second victory. He says the second attack dismayed Macbeth and Banquo as much â€Å"As sparrows [dismayed] eagles, or the hare [dismayed] the lion.† Macbeth is being described as an eagle or lion that prey upon the sparrows and the hare, which represent the King of Norway- the second opposition. Eagles and lions are very majestic animals in the animal kingdom, giving Macbeth a high authority and status. The dialogue is kept very enthralling through different techniques. Assonance keeps the pace quick and poetic to listen to, â€Å"†¦doubly redoubled strokes upon†¦Ã¢â‚¬  Some of the similes used are very effective â€Å"As cannons overcharged with double cracks†¦Ã¢â‚¬  The Captain is describing the power and conquest Macbeth has over the King of Norway, ‘overcharged with double cracks’ creates a very powerful image as it’s described to be immoderate- more than enough. Another technique common in the character’s dialogue is the use of metaphors. Again when the Captain is lauding Macbeth, he refers to him as â€Å"Bellona’s bridegroom†. This trope instantly gives Macbeth a high status and supremacy as it’s referring to him as Mars, the god of war, who was wedded to Bellona. All these high praises have set up the audience’s perception of Macbeth to be very valiant, and this makes his developing characterisation to be intriguing because the audience wants to see if he can be both n oble and associated with the witches. Even though Macbeth’s persona is portrayed to be noble, his righteous ways are uncertain when the audience meets him which hooks the audience. His first words in his first entrance mimic the witches’ in scene one, â€Å"So foul and fair a day†¦Ã¢â‚¬  Although Macbeth is presumably referring to the bad weather yet satisfying victories, this echo of ‘foul and fair’ suggests that Macbeth is sub-consciously crossing over to the evil ways and beliefs of the witches. It could also be suggesting that even though Macbeth isn’t aware, the witches are already in control of him. Either way, the echo of ‘foul and fair’ underlies a connection to the witches and their evil characteristics. This possibility of Macbeth being villainous only increases after the witches’ prediction of him becoming thane of Cawdor comes true. Macbeth then obsesses with the idea of becoming King and tries to evaluate this occurrence, questioning whether the wi tches only let this come true to gain his trust so they can betray him. â€Å"If ill, why hath it given me earnest of success, Commencing in a truth? I am Thane of Cawdor.† Macbeth questions why these predictions might be bad if it has made him successful as a Thane. â€Å"If good, why do I yield to that suggestion†¦Ã¢â‚¬  By suggestion, Macbeth means the thought of him killing Duncan to be King, â€Å"†¦my thought, whose murder yet is but fantastical†¦Ã¢â‚¬  As he’s in this state of confusion, it intrigues the audience to think whether Macbeth will turn evil or stay true to his virtues. In the end of his deliberation, he decides to let destiny take its place without his interference, â€Å"†¦chance will have me King†¦without my stir† This lessens the tension of the audience until noble Macbeth hears that Duncan is naming his son future King. â€Å"We will establish our estate upon our eldest, Malcolm†¦Ã¢â‚¬  Despite Macbeth originally deciding to let destiny take place, he instantly sees Malcolm as an obstacle to becoming King, â€Å"The Prince of Cumberland-that is a step, On which I must fall down, or else o’erleap, For in my way it lies.† His obsessing ambition now makes him consciously think evil deeds. â€Å"†¦Stars hide your fires, Let not light see my black and deep desires.† By referring to his thoughts as ‘desires’, it’s evidently showing that Macbeth is crossing over to the witches ‘side’- believing in what they believe. The other characters are unaware of this; it’s only Macbeth and the audience who know. This makes the development of the play enthralling to the audience, as they want to know how the other characters fall into Macbeth’s other persona, his dark side. He continues his obsession, describing how awful his thoughts are. â€Å"The eye wink at the hand; yet let that be, Which the eye fears when it is done to see.† Macbeth’s saying ‘the eye’, any witnesses, should be blind to what he’s about to do (in thought) as, if anyone’s exposed to what he’s done they’ll be in fear. Alternatively, Macbeth could be suggesting that his eyes should be blind to what his hands are doing (his actions) as if he let’s both his personas clash (his noble side and evil side), he’ll regret what he’s done. Macbeth’s character is so episodic, changing his beliefs and qualities from scene to scene. The language in the dialogue is so varied and interesting through assonance, irony, similes and metaphors, that the audience are immediately absorbed and inquiring. The opening scenes of Macbeth are made dramatic through a series of techniques including setting, structure, characters and language. Shakespeare effectively uses weather and landscape to create and enhance an eerie and immoral mood, mostly prior to the witches’ entrance. Intrigue is also stimulated through the play’s structure, in both Shakespeare’s order of scenes and use of dialogue. Limiting the storyline revealed and purposely organising the order in which characters are introduced develop anticipation and inquisitiveness amongst the audience. Overall the characters and language introduced in the opening scenes are the utmost captivating. Their characterisations are constructed through language compiling of techniques such as similes, assonance, metaphors, rhythm, rhyme and irony. All of these effectively help to make the opening scenes of Macbeth extremely enthralling, interesting and dramatic.